ScreenshotWhale or AppMockUp: Which is better for your app screenshots?

When looking for template-based app screenshot tools, ScreenshotWhale and AppMockUp are both popular choices. Both platforms let you pay per template rather than forcing you into monthly subscriptions, but they work a bit differently in practice.

Template Pricing

Both platforms use template-based pricing, but the costs add up differently:

ScreenshotWhale templates cost $7.99 for standard templates and $13.95 for premium ones. You get full access to all the features in the editor, including AI-powered internationalization, and also that specific template.

AppMockUp templates cost $9.97 or $14.97 per template, making them generally more expensive than ScreenshotWhale's options. The difference might seem small, but if you're working on multiple apps or need several templates, those extra dollars per template add up quickly.

Cloud Storage and Projects

This is where ScreenshotWhale really shines. Your projects are stored in the cloud, so you don't need to worry about losing your work or managing files locally. And you can access your projects from any computer. This is a huge win and something to consider.

In the other hand, AppMockUp does not store your projects in the cloud, so you need save your own project files locally.

What You Get for Free

AppMockUp offers a free tier where you can create and download screenshots without paying anything. This tier does not include any templates, so you need to create your screenshots from scratch. The free tier is genuinely useful for testing the platform or for simple projects.

ScreenshotWhale doesn't have a free tier. You need to pay per template or get lifetime access. However, their pay-per-template model starts at a lower price point, and the editor is more complete.

Editor Features and Limitations

AI-Powered Internationalization

ScreenshotWhale includes AI-powered internationalization, letting you translate your screenshots to multiple languages with a single click. This is a huge time-saver if you're launching globally, especially thinking that almost any project needs to be translated to multiple languages.

AppMockUp doesn't offer AI translation features. You need to manually create screenshots for each language or use external translation tools, which normaly implies a lot of work.

User Experience Differences

Learning Curve

AppMockUp has a straightforward drag-and-drop interface that's easy to pick up. You can start creating screenshots immediately without much learning.

ScreenshotWhale also has this, and more advanced features on top, which means a slightly steeper learning curve, but also more powerful capabilities once you get comfortable.

Long-Term Value Comparison

If You Need One Template

ScreenshotWhale: $7.99-$13.95 per template

AppMockUp: $9.97-$14.97 per template (or free with limitations)

If You Need Multiple Templates

ScreenshotWhale: Lifetime access for $149.99 becomes cost-effective after 10-15 templates

AppMockUp: No lifetime option - you pay per template indefinitely

The Hidden Costs

With AppMockUp, you'll pay more per template over time, and there's no bulk discount or lifetime option. If you're planning to create screenshots for multiple apps, the costs can add up significantly. To combat this, they provide some template packs for a reasonable price, but you still need to pay for each extra template you want to use.

ScreenshotWhale's lifetime option eliminates the per-template anxiety and gives you access to all future templates and features.

Support and Updates

ScreenshotWhale is known for quick, responsive support and rapid bug fixes. Issues get resolved quickly, often within hours. Its creator is a professional mobile developer with a lot of experience in the field, and you can contact him directly if you need help. This is especially useful and something not easy to find in other platforms. You can find Jorge Castillo on Twitter too.

AppMockUp has been around longer and has a stable platform, though support response times can vary.

Which Should You Choose?

Choose ScreenshotWhale if you:

• Want better value per template ($7.99 vs $9.97+)
• Need AI-powered internationalization for global apps
• Plan to create multiple sets of screenshots (lifetime access pays off)
• Want advanced mirroring across device types
• Prefer modern, conversion-focused template designs
• Value quick, responsive support

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Ready to create professional app store screenshots? Try ScreenshotWhale's templates starting at $7.99 and see why developers are switching from platforms like AppMockUp for better value and modern features.